Linkage Project

Advertising Campaign for Peace Tea

Advertising & Graphic Design Program Students(Designers) with Media Communication Students(Photographers)
Product: Piece Tea
In this project, we were supposed to work with a random photographer from another program. Learn how to communicate, deliver the concept clearly, and able to find out how to collaborate with the photographer to make up the best result.

Working Process

Moodboard

Colourful, vivid, strong visuals and some AI-Generated Concept Images

Rough Sketch

3 rough concept sketches

Photoshoot Images from Photographers

Photographed by Media Communication students Jiening Cai, Yiting Tien

Final Flat Designs

Final Billboard ad, Web Banner Ad, Magazine Ad Flats

Final Ad Mockup

Presentation

Aathmaja Ananth – Presentation Deck Compositing, Procurement of Props, Model for Magazine Ad, Web Banner and Billboard Ad Editing, Billboard Ad Mockup
Iveen Damielle Dela Pena – Procurement of Props, Hand Model for Web Banner Ad, Magazine Ad Editing
June Yim – Concept Pitching, Rough sketch for concepts, Procurement of Props, Web Banner and Magazine Ad Mockup
Jiening Cai – Photographer
Yiting Tien – Photographer

* Original Deck Design from Canva