Beer can Design Project

Client: Longslice Brewery

School group project with the real client, Toronto Based Brewery ‘Longslice Brewery’

This was the first time we had a chance to work on an actual client brief. We had a client meeting before the project started. We were able to talk with them directly and find out what their preferred style is. Also learned a lot about how to work with a group of random people. I am so glad that Our team’s work became a top 5 client choice in the end.

Working Process

Moodboard

Inspired by the client’s 80-90 retro style concept, and some pop art styles

Rough Sketch

6 different can design rough sketches with different flavours

1st Flat Design

The first completed flat vector image for the can die line. Turtle / Giraffe illustration, Final retouch of each illustration done by me, Composition done by Grace Connery

1st Mockup

After the client checked our can mockups, they wanted us to change the composition since the beer cans are not always well-organized, so the can composition is supposed to have clearly separated sides

Revised Flat Can Design

The client wants us to change the composition since the beer cans are not always well-organized, so the can composition is supposed to have clearly separated sides

Final Mockup

Final Can mockups for the finalized designs

Presentation for Client

Team AdAvenue:
Anika Schreiner – Peacock Illustration / Facebook Feed Ad Flat Design & Mockup
Ava De Sousa – Instagram Story Ad Flat Design & Mockup
Grace Connery – Tiger Illustration / 1st Can Design Composition, Peacock Coaster Composition
Vu Hoang Nguyen – Flamingo Illustration / Poster Flat Design
June Yim – Can Rough Sketch / Animal Illustration rough sketch, Turtle, Giraffe Illustration

* Original Deck Design from Canva